As mentioned in an earlier post, not everyone needs a corporate type logo.  There are many businesses that are well served by an illustrated logo. I did some research to find some famous illustrated logos and found that many of them have to do with food, restaurants, fashion, womens items, vehicles and sports. (see below)

Unquestionably, two of the most famous illustrated logos are Coke and KFC.  I know Coke is known around the world and I’ll bet KFC is pretty popular in other countries also.

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You may wonder I would want to do such a thing….trying to create Photoshop tutorials in Illustrator and I am really not sure why.  I love Illustrator and I keep trying to do stuff with it—like create an airbrush  look (like on the ‘56 Ford on the bottom of the page)—and just generally playing with it.

On the web are a million cool tutorials for Photoshop text, not so many for Illustrator. In the spirit of keeping everything Vector I like to try the tutorials to see if I can create the same look.  I can’t exactly.  They are always a tad off, but that doesn’t mean they don’t look great!

BTW, here is the link to the tutorials I found online:

6 Quick and Dirty Photoshop Text Effect Tutorials

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I recently had the pleasure—and honor—of designing over 60 HERO cards for a wonderful new company called Hero Cards, Inc., created by Kathryn Alexander, the President and CEO.  An amazing and dedicated woman, she had this brainstorm of an idea and has devoted all her energies to bringing her vision to life.

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I did a wonderful logo for a client, TNT Coffee and a few years later, he contacted me to create a wonderful new logo for his new theme and style. He changed his theme to a more homey, old-fashioned style, so the logo had change with it.  If you want to  try something like that, let me know.  I will offer you a special price to refresh your logo or update the current logo in some way. If just want a color change or style change, I would love to do that also. As you can see, the original a is brighter, more modern train and mentions Expresso, while the other has a definite old-fashioned look to it, and does not mention Expresso.

Actually, I can’t answer the question as to whether or not to update or change your logo, as there are no set rules. It is a personal business decision and would probably be based on how long you have had your logo, if your business has changed in some way since you originally had the logo, whether it was actually a good logo to begin with and many reasons that I haven’t a clue about.

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I am sure you have a basic idea, but to put it simply everything you see in print/web and quite a bit of TV are graphics, created by a designer/artist.

Most people who visit my web site are concerned about LOGOS,BUSINESS CARDS, BROCHURES, FLYERS, POSTCARDS, STATIONARY/ENVELOPES, PRESENTATION FOLDERS, ILLUSTRATIONS, POSTERS, GREETING CARDS, SIGNS, LARGE BANNERS, WEB ART/ BANNERS, T-SHIRT ART and other items, like tags, invitations, menus, etc.

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