I did a wonderful logo for a client, TNT Coffee and a few years later, he contacted me to create a wonderful new logo for his new theme and style. He changed his theme to a more homey, old-fashioned style, so the logo had change with it.  If you want to  try something like that, let me know.  I will offer you a special price to refresh your logo or update the current logo in some way. If just want a color change or style change, I would love to do that also. As you can see, the original a is brighter, more modern train and mentions Expresso, while the other has a definite old-fashioned look to it, and does not mention Expresso.

Actually, I can’t answer the question as to whether or not to update or change your logo, as there are no set rules. It is a personal business decision and would probably be based on how long you have had your logo, if your business has changed in some way since you originally had the logo, whether it was actually a good logo to begin with and many reasons that I haven’t a clue about.

However, I found this great link that shows 50 different logo updates from big companies:

View 50 Great Redesigns

It was very interesting scrolling through them, for a number of reasons. Some of the changes were obvious, such as the Firefox logo, wow, the new one was so much better than the old one.  Some to me were incomprehensible, such as Business Week.  That change to me was not necessarily for the better.

Many of the new logos were updated in terms of graphics, like the the Ford and Direct TV logos. They both used the latest techniques for 3 dimensional metallic or plastic look, very popular now.

Most of my clients received illustrated logos, that personally described their business in some way.  Perhaps over time the decoration has changed at your business, and you would like a new color scheme.  Or your style is different from when you originally started.  Or you might want a more modern style logo, still illustrated, but utilizing updated graphic styles such as metallic, plastic, 3D or a style you may have seen that you would like your logo to use.

For whatever reason, updating your logo can be a good thing.  It can refresh your business in many ways: from your perception of your own business, or from the customers perception, to how your employees feel about the company and on and on.

Certainly in these rather uncertain times, making a positive step towards improving your business image can’t hurt. My personal belief is that a positively undertaken change creates a reciprocal action of good luck. In the words of Jimmy Buffett, Changes in Latitude, Changes in Attitude.  I break that down to mean if you change something for the better (latitude, higher), your attitude changes with it—for the better.  And a better attitude brings it’s own gifts as most of us have a lifetime of examples of this truth to testify to.